Unless you’ve been living under a rock, you’ve probably heard of the trend that has taken the beauty world by storm: “soap brows”.

What in the world, you ask, are soap brows?? Okay, true, it sounds a little weird, but hear us out – soap brows may be the greatest thing to happen to us makeup-wise since pencil-thin brows and frosty eyeshadow went out of style. The idea behind soap brows is that instead of using eyebrow gel to keep your brows perfectly full and fluffed, you use (you guessed it!) a bar of soap.

Using soap instead of brow gel is much longer-lasting. It gives a firmer hold, and the soap won’t be broken down by the natural moisture that your skin produces on an average day. (Please note that if you plan on engaging in an activity that causes extensive sweating, it may be best to save the soap brows for later.) It’s been reported that soap brows work for anyone and everyone, no matter what shape or color of eyebrows you have.

Before you get started lathering up your brows with the sudsiest soap you can get your hands on, there are a few things you should know. According to Allure Magazine, the soap that you use should have glycerin in it. Glycerine has a low pH balance, which prevents irritation on your skin. It also coats the brow hairs thoroughly enough to hold them in place all day. Avoid soaps with an alkaline pH, as they will irritate your skin quickly. Also important is the transparency of the soap. This is pretty self-explanatory – if you pick a soap that’s white, it will leave a white residue on your brow hairs. If you’re unsure of whether or not the soap you have at home will work, you can also use West Barn Co.’s Soap Brow kit, which we carry in-store!

Now, the part you’ve all been waiting for: how to apply soap brows in 4 easy steps:

  • Lightly mist a spoolie brush with water. You’ll have to play around with how much you want to wet your brush, but start light. Too much water will make the soap begin to suds up!
  • Rub your spoolie along the soap to pick up residue.
  • Comb the product-filled spoolie through your brows, shaping as desired. We recommend starting slow so you can gradually build up the application. Brush your brows up, over, and down for the perfect shape!
  • Apply tint as needed. If your brows are sparse or lighter in color, go back in with a brow pencil and add some color once you’re done. Keep in mind this should be your last step, because if you add color before the soap, it will wash right off! For longer-lasting color, consider a brow tint or microblading – this will keep your brows looking full for several weeks! Check out our Services page to see our full list of offerings.

We’re so pumped that fluffy brows are back in style! If our brows don’t look like the Very Hungry Caterpillar, we don’t want it. Hope this quick guide helps you on your journey to brow fullness!